Creating and sustaining superior performancehe discribes two types of generic strategies: While Australia does not fall under the top 10 international tourist arrivals countries, AirAsia should still focus on the Asia to Australia route.
The variability of services poses a high threat when it comes to brand building, but since humans are an integral part and cannot be eliminated completely, steps are taken to provide better training, motivate and encourage employees as they all form part of the service encounter.
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The positioning of the entity into the market allows the company to create an image, which is the outward representation of the entity. Several important elements have been grouped within four larger categories thereby belittling their true importance amid several factors.
As such, AirAsia should also be focusing on increasing their share in this corporate business market as this market tends have a more consistent source of demand unlike tourism which is seasonal and easily affected by external factors, such as in the case of the swine flu.
Even though the service provided is perceived to be on par with top airlines in India, the quality of service offered is nowhere close to airlines such as Singapore Airlines, Thai Airways etc. During periods of low demand, the potential income from an empty seat on an airline flight is lost forever once that flight takes off.
If this essay isn't quite what you're looking for, why not order your own custom Marketing essay, dissertation or piece of coursework that answers your exact question? Capitalize on the corporate business AirAsia have seen a recent increase in the numbers of companies almost double the last 3 years, as seen in the following page table trading 7ps of airasia essay to low cost airlines, this could be due to the global economic downturn.
Quality Awards Airlines often advertise the awards they have received for their superior quality. It is a characteristic difference between goods and services discussed in the past by Zeithaml, Parasuraman, and Berry This is why it is imperative to understand how a customer sees what you are selling.
The service elements and service evidence were linked by bonds, which are used by marketers to identify important elements, correlations or relationships. By doing this we have come across various action plans and tactics to over come its weakness and meet the defined objectives.
It is key to understand those problems that the product is attempting to solve. Examples of intangible elements according to Singapore Airlines are the onboard entertainment system and the punctual pre- and post flight service.
Cross-check of the Marketing Mix A step back needs to be taken at this point to see how all the elements identified and planned for relate to each other.
Whatever the channel used, it is necessary for it to be suitable for the product, the price and the end user it is being marketed to. Help Achieve Marketing Targets Through the use of this set of variables, the company can achieve its marketing targets such as sales, profits, and customer retention and satisfaction.
Consumers cannot possess essential evidence. In this way, convenience is very high and a strong relationship is being built. Factors as for instance, seat location and VIP lounges, give the customer the feeling that they really care about them and that they always look for the best solution.
A ccording to Shostack a market entity has always a core benefit, which is a good or a service, connected with some supplementary services.
But outside the home nation, the quality specification may not be on par with what the customers expect. Two main criticisms and their solutions: To counter this, Robert F. Types essay introduction jealousy type a personality essay sample. This is a very useful type of attack for AirAsia because of their low cost advantage, as they are able to maintain promotions, especially discounted price promotion, longer than their competitors with a lower lost in profit.
Lovelock People who make use of a travel agent also means a threat for the airline company as the agents also look at the competitors. The challenge for companies is to identify and situate these factors.
As a result, companies will make core factors of these services in an attempt of cost cutting, timesaving etc. Berry argues that companies do not empower front line employees to solve problems immediately.
It is a modification of the 4Ps model.
For AirAsia, this means that they would be able to fly to more destinations while taking shorter routes as they would no longer be faced with restriction from the countries in the ASEAN region from flying over them.
Standardising a service to take advantage of the economies of mass production may actually increase consumer satisfaction. Speed, consistency and price savings may be more important to any customers than customized service Lovelock It is important to differentiate between marketing and promotion.
As such, it would be better to start off by offering this service only at location where it would be difficult to get cheap lodging, for examples in the city areas of Japan. Gap 4 This relates to the void between the standard of quality promised and the service delivered.
The limitation to this strategy is that the Open Skies agreement applies to all airlines in the ASEAN region, meaning that AirAsia would face even tougher competitions when the agreement starts in When is the best time to promote your product?Check out our top Free Essays on Ryanair 7Ps to help you write your own Essay.
joeshammas.com Search ; Saved Papers ; Free Essays on Ryanair 7Ps. escalating fares. However, with the advent deregulation of the aviation model, successes seen in Ryanair (Ireland) and Air Asia (Malaysia) were exponential. The Air Deregulation Act in. Introduction Of Air Asia Marketing Essay.
Print Reference this. Published: 23rd March, Disclaimer: This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
You can view samples of our professional work here. In this article, we will look at 1) the four P’s, 2) history of the marketing mix concept and terminology, 3) purpose of the marketing mix, 4) key features of the marketing mix, 5) developing a marketing mix, 6) key challenges, and 7) marketing mix example – Nivea.
AirAsia flight offers out with a special promotion Now Everyone Can Fly n AirAsia also offer flight and tour packages. The price of flight fares between MAS and AirAsia, AirAsia is cheaper than MAS. In marketing mix, price is the one which creates sales revenue.
The price of an item will determine the value of sale made, it determines what customer willing to pay for. Researching customer opinion about pricing is very important.
The 7ps are product, place, price, promotion, people, physical evidence and process. Product/service is regarded as only one element in the 7ps Emerson’s statement has shown no concern for the other six.Download